Alexandra VINEREAN

Market Segmentation in the Decision Making Process in Tourism

In this paper, I examine the responses of 154 tourists in relation to their predisposition to purchase and the patterns and habits that are usually decisive in the decision making process regarding tourism services or products. For this research, I conducted a selective direct research, whose purpose was to obtain a segmentation of consumers who purchase tourism services based on specific dimensions of behavior. This research also implied studying the behavior of current and potential customers who purchase travel services depending on several variables for establishing different consumption habits. Thus, to establish a more detailed image of the tourists who participated in this direct and selective research, the analysis involved a factor analysis and a cluster analysis.
JEL ClassificationM31, M21

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Author(s)

Alexandra VINEREAN
Lucian Blaga University of Sibiu

Correspondence

Alexandra Vinerean, Lucian Blaga University of Sibiu

Article History

Received: July 3, 2014
Accepted: July 20, 2014
Available Online: August 5, 2014

Cite Reference

Vinerean, A., 2014. Market Segmentation in the Decision Making Process in Tourism Expert Journal of Business and Management, 2(1), pp. 14-29

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© 2014 The Author. Published by Sprint Investify. ISSN 2344-6781

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