Category - Arif Orcun SAKARYA

Cankaya University, Turkey

Arif Orcun SAKARYA

How Do Enterprises Communicate Their Innovation Strategies? An Assessment and Comparison of Turkish Firms’ Website Statements

Innovation strategy practices primarily aim to sustain competitive advantage and growth via new business models and added value. The goal of this study is to discover the extent of innovation statements communicated to stakeholders by Turkish firms listed in the second top 500 industrial enterprises ranking of Istanbul Chamber of Industry as of 2013 and 2014. To do this, topics closely related to innovation are examined via a comparative analysis of related website contents. The study includes four main parts. The first and second parts review the literature and theoretical background. The third part introduces the methodological framework of the paper including the profile of the firms under consideration and analytical procedures. Content analysis is used to group web-based information related to innovation and other notions. Groups include mission, vision and values, research and development ability, and innovation related topics which statement densities are discussed in the...

Read More
Aims & Scope

Expert Journal of Business and Management welcomes original academic articles to be published in open access.

Read more about Expert Journal of Business and Management→

Guide for Authors

This 'Guide for Authors' provides useful information about the publication process at Expert Journal of Business and Management.

Read 'Guide for Authors' →

Current Issue

Volume 5 of Expert Journal of Business and Management is now available online

View Current Issue →

Forthcoming Papers

View upcoming finance academic articles accepted for publication.

View Articles →

Send Your Article Now