Category - Hamdi Jaber AL-BARAKAT

Ajloun National University, Jordan

Hisham Ali SHATNAWI Hamdi Jaber AL-BARAKAT

Factors of Attracting Customers in the Jordanian Consumer Markets Amman Markets: A Case Study

This study aims to identify the influential factors of shopping patterns in commercial markets. The study was carried out on a random sample consisting of 249 consumers in the city of Amman. The study also used a questionnaire as an essential tool to collect data for the study population; also it used scientific research in the field of commercial markets and consumer behaviors in collecting secondary data. After conducting a statistically significant analysis, the study showed the following results: the study sample is affected by the quality of provided services and how much these services exhibit convenience and appropriate use. Also, the promotional policies such as advertising, samples, gifts and withdraw on goods and much more can attract customers towards these markets. Moreover, the study found that psychological factors and consumes’ patterns of purchasing have a direct impact on their choices of commercial markets.

Read More
Aims & Scope

Expert Journal of Business and Management welcomes original academic articles to be published in open access.

Read more about Expert Journal of Business and Management →

Guide for Authors

This 'Guide for Authors' provides useful information about the publication process at Expert Journal of Business and Management.

Read 'Guide for Authors' →

Current Issue

Volume 4(1) of Expert Journal of Business and Management is now available online

View Current Issue →

Forthcoming Papers

View upcoming economics academic articles accepted for publication.

View Articles →

Send Your Article Now