Most of the leading countries in the world production of the aerospace sector, over time, have triangulated their production, by installing plants in other countries, to reduce costs. The United States concentrates most of the world production of aircraft. Consequently, Mexico has joined this dynamic production process through the operation of almost four hundred companies in this industrial sector. The states of Baja California, Chihuahua, Nuevo Leon, Querétaro and Sonora, lead the production of this sector in Mexico. The objective of this work is to determine if the companies in the aerospace sector of the state of Sonora are competitive in a regional context with respect to the growth of the entire sector in the country. The degree of competitiveness was calculated using the Competitive Advantage Index in two levels –the aerospace sector at the national level and at the state level-. The results of this research confirm that the competitiveness of companies in the aerospace sector...
Category - Luis Enrique IBARRA MORALES
Sonora State University, Hermosillo, Sonora, México
The present study analyzes the quality service perception and its relation with the satisfaction for the fast food consumers of hamburgers’ sector of the chain Burger King in Hermosillo, Sonora. By the application of Servperf of Cronin and Taylor methodology and a data regression method, through the coefficient of determination (R2) was determined that the independent variables explain the variability or variance of 82.9% in consumer satisfaction and that the explanatory variable which has the most influence in absolute value over the explained variable is reliability, due to its standardized beta is 0.301, being the highest score among the variables. To achieve the objective of this study, a quantitative and correlation investigation was designed, where data was collected from a survey structured by five dimensions, measured by 22 items. It was applied to a random and representative sample of 385 consumers, with a 95% level confidence and a ±5% of permissible error. An inferential...
