Category - Rosalina JAIME MEULY

Sonora State University, Mexico


Supplier Analysis of the IMMEX in Sonora

The objective of this research is to identify the factors that prevent the local supply in Sonora from having a bigger development in the export industry. The research methodology consisted of deep interviews to ten companies and their supervisors that we considered to be the most successful, as well as the application of a survey to 40 other companies. We created a diagnosis of the actual factors affecting the low recruitment of Mexican local suppliers by the industry. The idea was to provide the information that we find interesting and relevant to industry associations and Council of State for decision-making that can help increase the supply for the local market and to big companies.

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