The study examines the creative process of entrepreneurs and innovators. It considers how several types of thinking - analytical, analogical, imaginary, intuitive - are involved in creativity and the creative process. It further considers how learning and composite thinking – the integration of the different types of thinking - are incorporated in the creative process. The subsequent analysis covers a number of aspects of creativity and the creative process: 1) attributes, 2) traits, 3) skill, 4) stimulants, 5) process, 6) method and technique, 7) imagination, 8) intuition and the sub-conscious, 9) problem statement, 10) referencing past solutions, 11) the solution space, 12) teams, and 13) factors of success in the market. The prominent role of the intuition and the sub-conscious in creativity is clear. Both the left-brain and right-brain typically contribute to creativity. Perspective formation forms a key component of creativity. There is a semi-formal process to creativity. Both...
