The concept of entrepreneurship is an interesting phenomenon in the context of contemporary economy today. Since entrepreneurship is directly linked to small and medium sized enterprises (SMEs), the existence of SME is important because SME is one of the factors driving the increase of economic growth. Many studies have been done to discover and formulate what attributes contributed to the intent of becoming an entrepreneur and the success of an entrepreneur. Based on research conducted by Hongdiyanto (2017), there are 4 attributes trusted to mold entrepreneur through learning models which are personal, social, support and organization. In this research, researcher chose two attributes (personal and social) to be discussed further. This research is conceptual research where the researcher will discuss in detail about two variables chosen. As the result, personal and social attributes are explored in detail with example and description.