Category - Mandusha MAHARAJ

Durban University of Technology, South Africa, ORCID: 0000-0001-8671-2604

Sajida ABDOOL Roger MASON Mandusha MAHARAJ

Student Protests and the Brand Image of a South African University of Technology

Student protests, often violent, can damage perceptions about universities and harm brand images. This study investigated the effects of student protests on the brand image of a university of technology in South Africa. An e-mailed questionnaire provided a sample of 402 students selected via purposive, quota and convenience sampling at a prominent University of Technology in South Africa. Participation was voluntary, confidential, and anonymous. Data was captured and analysed using descriptive and inferential, univariate and bivariate, statistics. Findings showed that student protests did disrupt learning, affecting operations such as the academic calendar being shortened, delay in graduation and threats to completion of the syllabus. Protests have a negative impact on the University’s brand image, sometimes leading to students deregistering due to the unsafe environment. Suggestions are provided for universities to better cope with student protests and further research is recommended...

Read More
Aims & Scope

Expert Journal of Business and Management welcomes original academic articles to be published in open access.

Read more about Expert Journal of Business and Management→

Guide for Authors

This 'Guide for Authors' provides useful information about the publication process at Expert Journal of Business and Management.

Read 'Guide for Authors' →

Current Issue

Volume 5 of Expert Journal of Business and Management is now available online

View Current Issue →

Forthcoming Papers

View upcoming finance academic articles accepted for publication.

View Articles →

Send Your Article Now