Category - Singgih SANTOSO

Duta Wacana Christian University, Indonesia

Singgih SANTOSO

Relationship between Social Media, Organizational Support, Subjective Norms and Perceived Behavioral Control to Form Entrepreneurial Intention

Entrepreneurship is the key to innovation and economic growth, both for developed industrial countries and developing countries. Currently, in Indonesia there is growing awareness of the importance of the role of entrepreneurship in national development. On the other hand, advances in information technology, especially the internet, have made it possible for many people to connect to virtual communities in a network without borders. The main purpose of this research is to test research a model that forms Entrepreneurial Intention. Based on the survey method and purposive random sampling as a sampling technique, a research model testing using structural equation modelling proves that Social Media Usage has a positive and significant effect on Subjective Norms, but has no effect on Entrepreneurial Intention; while the Organizational Support has a positive and significant effect on Subjective Norms and Perceived Behavioral Control. Then, Subjective Norm and Perceived Behavioral Control...

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Singgih SANTOSO

Examining Relationships between Destination Image, Tourist Motivation, Satisfaction, and Visit Intention in Yogyakarta

Tourism is currently developing rapidly in Indonesia, especially in the Special Regions of Yogyakarta Province. The objective of this study was to examine the theoretical and empirical evidence of the relationships among destination image, motivation, satisfaction, and visit intention. A research model was achieved using the survey method with a questionnaire, and the proposed model examined three hypotheses. The empirical data was collected from young generations (students). A total of 200 questionnaires were returned and the data were analyzed using Structural Equation Modeling (SEM). The results supported the proposed destination loyalty model: destination image and motivation directly influenced satisfaction; and tourist satisfaction had direct and positive impact on tourist’s visit intention.

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