The paper emphasizes the importance of banks developing a positive brand personality and fostering brand identification among customers to enhance customers’...
The paper emphasizes the importance of banks developing a positive brand personality and fostering brand identification among customers to enhance customers’...
Expert Journal of Business and Management welcomes original academic articles to be published in open access.
This 'Guide for Authors' provides useful information about the publication process at Expert Journal of Business and Management.
Volume 5 of Expert Journal of Business and Management is now available online
View upcoming finance academic articles accepted for publication.
