Volume 2 Issue 2

This paper demonstrates the latest research results of the relationship between cross functional product development teams and project respectively team performance. The aim of this paper is to support the basic hypothesis of the author, which is “The higher the technical draughters' integration intensity in a 3D CAD (Computer Aided Design) product development project, the higher the economic and socio-psychological efficiency within that project”, with the findings of recent research. Besides studying standard references, a systematic inquiry, using 2 scientific databases, Emerald and EBSCO was performed to study cross-functionality in New Product Development (NewPD). The increase of functional diversity in development teams which is supposed to promote performance is an inadequate variable. Essential to make a cross-functional team successful are competence diversity and familiarity. The intention is to apply competence diversity not only for companywide teams but also in single working units as in mechanical development departments of medium-sized companies.

This experimental field study examines the influence of a variable ratio between engineers and technical draftspeople in New Product Development (NewPD) Teams in a three-dimensional CAD construction environment on economic and socio-psychological efficiency. With the implementation of the 3D CAD software (Three Dimensional Computer Aided Design) the world of engineers seemed to become a completely new and fascinating one in which the engineer is a 100% creative part in the NewPD process of an innovative company – with all supporting activities taken over by marvellous software, automatically and completely. Technical draftspeople who did supporting activities so far declined rapidly. The literature review shows the improvements by 3D CAD, the areas where the SW is over-challenged and a discussion of division of labor in detail. The Causal Model for socio economic analysis shows possible cause-effect relations between different team constellations in NewPD teams under 3D CAD conditions.

It is crucial for all organizations that activate in this field to research and understand the way in which consumers make decisions and the factors that motivate and encourage tourists to make different purchases. Also, when analyzing a tourist's consumer behavior, companies must take into consideration: the needs and patterns of the consumers, consumer preferences and requirements, tourism market segmentation, and motivational factors such as cultural, personal, emotional, status, personal development, physical, etc. In this context, this paper aims to examine the responses of 154 tourists in relation to their predisposition to purchase and the patterns that are usually decisive in the decision making process regarding tourism services.

The topic of this paper is to examine the influence of organizational culture on determination and implementation of the appropriate strategy within the company. Specifically, the author has tested the hypothesis about the influence of organizational culture on determination of strategy in Montenegrin companies. Firstly, in the theoretical part of the paper, the author defined organizational culture and business strategy and then analyzed the nature and manner of influence of organizational culture on formulation and implementation of strategy, as well as influence of implemented strategy on organizational culture. Organizational culture affects formulation of strategy determining information gathering, perception and interpretation of the environment. Namely, culture can facilitate or prevent implementation of the strategy through legitimization process. In the same way, the application of chosen strategy may, through its institutionalization process, reinforce or change the existing organizational culture. The empirical part of the paper refers to research results and testing of hypotheses about the influence of organizational culture on strategy of companies in Montenegro carried out on sample of 16 companies (324 respondents) in Montenegro.