Category - Anne KARIUKI

University of Karatina, Kenya


Corporate Strategy, Networking and Firm Performance in Africa

Modern global business environment has experienced a paradigm shift from Multi-polarity to Multilateralism, hence forcing companies in Africa to pay more attention on emerging networks in an endeavor to architect strategies for improved performance. These changes include implementation of enterprise strategies and inter-organization alliances and networks, which allows for healthy competition and enterprise performance in both private and public ventures. However, there exists a marked lack of appreciation of the vital linkages of corporate strategy, networking and corporate performance. This article surveys literature on major efforts undertaken by organizations and nations to establish a relevant conceptual framework and methodology in a detailed view point. A synopsis of related literature and past studies in this area have linked networking with performance but with scantly researched proof on the connections between strategy, partnerships and triumph in organizational performance...

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