Category - Cosmin TILEAGĂ

Lucian Blaga University of Sibiu, Romania

Cosmin TILEAGĂ Oana OPRIȘAN

Personalization – A Key Element in Creating Better Customer Experiences

The personalization of the way of communication, but also of the products and services is a tendency that is being discussed more and more and at the level of all companies. The nature and characteristics of services make the process of buying more complicated compared to goods due to the complexity and interaction between the companies and customers – here is where personalization can make a difference. Viewed from the perspective of opportunities, the consumer-company relationship determines an advantageous aspect for service companies, namely the adoption of personalized processes along the relationship between the two, creating greater consumer satisfaction and a lesson for companies in improving the services offered.

Read More
Aims & Scope

Expert Journal of Business and Management welcomes original academic articles to be published in open access.

Read more about Expert Journal of Business and Management→

Guide for Authors

This 'Guide for Authors' provides useful information about the publication process at Expert Journal of Business and Management.

Read 'Guide for Authors' →

Current Issue

Volume 5 of Expert Journal of Business and Management is now available online

View Current Issue →

Forthcoming Papers

View upcoming finance academic articles accepted for publication.

View Articles →

Send Your Article Now
Bitnami