Tourism is a mass phenomenon, and as a result, the number of accommodation capacities has increased enormously in recent years, especially in hotel groups, whether integrated or voluntary. Currently, a large part of hotel chains has subsidiaries around the world and covers major aspects of international tourism demand through their own distribution systems. Under these circumstances, this paper aims to analyse the global evolution of the main hotel chains, while also presenting performance issues, including average daily rate (ADR), and occupancy rate.
Category - Roxana Elena POPȘA
Lucian Blaga University of Sibiu, Romania