Category - Judith SMITH

Small businesses are often described as the lifeblood of economies around the globe. This is mainly due to small business’ significant socio-economic value-adding abilities. These entities significantly contribute to national Gross Domestic Products, while both disseminating wealth and alleviating poverty through the creation of employment opportunities. Research suggests that small businesses have high failure rates - most failing after operating for between three and five years. Instead of emphasising particular reasons why small businesses fail, the emphasis was placed on two theories, namely the liability of newness (specifically that small businesses have little to no reputation when they are newly established) and the neo-institutional theory (specifically that small businesses tend to imitate “best practices” of established businesses, as-is, without considering customized solutions using a “trial-and-error” approach). In particular, the primary objective of this paper was to...